Prime Video Canada

TLDR; Tapping into culture and stimulating the fandom economy

As the social strategist for Prime Video Canada’s TikTok account, I spent 2 years crafting engaging content and growing our audience to 1M followers 🎉

My big wins included: launching the go-to-market social strategy for a new Canadian unscripted series, producing the top performing TikTok video of the year across all PV markets, and selling through a creator partnership with Canadian YouTuber Carley Thorne.