Heart Eyes - Eau Lone Campaign
The Ask: Introduce the Canadian market to the new Sony horror flick Heart Eyes
The Solution: Immerse fans in the world of Heart Eyes through a spoof campaign for our signature scent, Eau Lone. We engaged influencers across the country to share their unboxing reactions across social and attend the premiere.
Our satirical spot aired at the Grammys and paid social garnering 22M impressions. While influencer content racked up 5.3M views.
PR Box Preview
We partnered with three macro influencers nationwide to create unboxing videos and on-location content from the film’s premiere.
Our PR boxes contained everything a single person needs to stay safe from the Heart Eyes killer… including a sample of our Eau Lone fragrance.
Influencer Unboxing
